Terms and Conditions & Privacy Policy

Effective Date: 2025

Terms and Conditions

"These Terms and Conditions ("Agreement") govern the photography and video production services provided by Alejandro Salinas Photography, trading as 'Alperucho.' By booking our services, you agree to the following terms."

1. Scope of Services

1.1 Services Provided
Alperucho provides professional photography and video production services, including but not limited to:
• Event photography and videography
• Promotional content creation
• Corporate videos and interviews
• Post-production services (including editing, sound, and visual effects)
• Photography and video shoots for individuals, businesses, or special occasions.
Specific deliverables, such as the number of edited photos or video length, will be outlined in the project agreement.
Any additional services requested outside the original scope will be subject to a separate quote and agreement.

1.2 Client Requirements
Clients must provide all necessary permissions, including but not limited to model releases, location access, and any required materials (e.g., logos, props, or models) prior to the shoot. Failure to provide such materials or permissions in a timely manner may result in delays or additional charges.

2. Booking and Payment

2.1 Booking
To secure our services, a signed contract and a non-refundable deposit of 30% of the total project fee are required. This deposit confirms the booking, the agreed-upon project details, and the pricing. Dates are not secured until the deposit is received.

2.2 Payment
Full payment is due upon completion of the project, unless otherwise agreed in writing. Payments should be made via Bank Transfer, with the Purchase Number as agreed in the contract clearly referenced in the payment details. All fees are exclusive of taxes, which will be charged at the applicable rate. Late payments may result in suspension of services or withholding of deliverables.

2.3 Late Payment
Payments not received by the due date will incur a late fee of 2-5% per month of the outstanding balance. Interest will be charged at a rate of 8% per annum above the Bank of England base rate, starting from the due date until payment is made in full. A fixed late payment charge may also apply in accordance with the Late Payment of Commercial Debts (Interest) Act 1998. Reasonable debt collection costs may also be recovered.

3. Copyright and Usage Rights

3.1 Ownership
All photos, videos, and other creative works ("Deliverables") produced by Alperucho remain the exclusive intellectual property of Alperucho until full payment has been received and cleared. Ownership transfers only for the final deliverables, not raw files or unused footage, unless agreed in writing.

3.2 Usage Rights
Upon full payment, the client is granted a non-exclusive, non-transferable license to use the final photos and videos for the specific purposes agreed upon in writing. The client may not sublicense, assign, or transfer the license to any third party without prior written consent. Unauthorised commercial use may result in retroactive licensing fees or legal action.

3.3 Portfolio and Marketing Use
Alperucho retains the right to use the Deliverables in our portfolio, website, and other marketing materials unless the client explicitly requests in writing that the images or videos not be used for such purposes prior to the start of the project. Anonymous or blurred use of sensitive content may be used if full restriction is requested.

3.4 Copyright Protection
The client acknowledges that all Deliverables are protected by copyright laws. The client agrees not to infringe on the copyright of any materials provided by Alperucho and shall use the Deliverables only in accordance with the terms of this agreement. Clients must notify us of any suspected infringement or misuse of our work.

3.5 Third-Party Content
If any third-party content is incorporated into the Deliverables, Alperucho will ensure it is properly licensed. The client shall be responsible for obtaining and paying for any additional rights or licenses required for use beyond the scope of the project. Alperucho is not liable for misuse of third-party content by the client.

4. Cancellations and Rescheduling

4.1 Cancellations
Cancellations made 14 days or more before the scheduled shoot will receive a full refund of the deposit. Cancellations made 13 days or fewer prior to the scheduled shoot will result in forfeiture of the deposit. In exceptional circumstances, partial refunds or rescheduling may be considered at our discretion.

4.2 Rescheduling
Rescheduling requests made within 7 days of the scheduled shoot will incur a rescheduling fee of 30% of the total project cost. Rescheduling is permitted only once. Further changes may result in additional charges or cancellation. Rescheduling due to client fault may incur additional fees.

4.3 Emergency or Force Majeure
In the event of unforeseen circumstances, we will make reasonable efforts to reschedule or provide a partial refund. Documented evidence must be provided. If rescheduling is not possible, a partial refund may be issued at our discretion.

4.4 Legal and Financial Protection
These terms are governed by applicable law. Amendments will not affect existing bookings unless mutually agreed in writing.

5. Client Responsibilities

5.1 Access and Permissions
The client is responsible for providing timely access to all locations and ensuring written consent from all individuals involved. Consent documentation must be provided upon request.

5.2 Material Delivery
Required materials must be delivered at least 15 working days before the shoot. Failure to do so may result in delays, for which the client is responsible. Alperucho is not liable for consequences arising from such delays.

6. Limitation of Liability

6.1 Force Majeure
We are not liable for failure to perform due to circumstances beyond our control.

6.2 Liability
Our liability is limited to the total amount paid for the specific project. We do not guarantee specific outcomes unless explicitly agreed.

7. Indemnification

The client agrees to indemnify and hold Alperucho harmless from any legal claims, including those related to model releases, intellectual property infringements, or other claims arising from the use of our services. This includes legal fees and costs. Indemnification includes breach of third-party rights caused by client-provided materials.

8. Amendments

These terms may be updated periodically. Clients will be notified via email or website update. Continued use of services implies acceptance.

Privacy Policy

Effective Date: December 2024
Alejandro Salinas Photography Trading as "Alperucho" is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal data in compliance with the UK GDPR.

1. Data We Collect

• Personal Information: Name, email address, phone number, job title
• Business Information: Company name, project details, billing information
• Project Data: Images, videos, and other content
• Technical Data: IP address, browser type, usage data
We do not collect sensitive personal data unless explicitly required and consented.

2. How We Use Your Data

• Communication
• Service Delivery
• Marketing (with consent)
• Legal Compliance
We do not use automated decision-making or profiling unless stated.

3. How We Share Your Data

We do not sell your data. We may share it with trusted providers for:
• Payment processing
• Cloud storage
• Marketing (with consent)
Third-party providers are contractually bound to GDPR standards.

4. Your Data Protection Rights

You have rights to:
• Access
• Correction
• Deletion
• Restriction
• Objection
To exercise these rights, contact: alejandro@alperucho.com
You may also contact the ICO: https://ico.org.uk

5. Cookies

We use cookies to improve your experience. You can manage preferences via browser or cookie banner.

6. Data Security

We implement security measures and conduct regular reviews. We use encrypted storage where applicable.

7. Changes to This Privacy Policy

We may update this policy. Changes will be posted on this page.

Cookie Policy

Effective Date: 2024
We use cookies to enhance your experience. By using our website, you consent to our use of cookies.

1. What Are Cookies?

Cookies are small text files placed on your device to improve functionality and understand user behaviour.

2. Types of Cookies We Use

• Essential Cookies
• Analytics Cookies
• Functionality Cookies
• Targeting Cookies

3. Managing Your Cookie Preferences

You can manage or disable cookies via browser settings or our cookie banner.

4. Third-Party Cookies

We may allow third parties to place cookies. Review their privacy policies.

5. Changes to This Cookie Policy

We may update this policy. Changes will be posted on this page.

Contact Information

For questions, contact: alejandro@alperucho.com